Hot Right Now hitmaker Rita Ora has signed on as the face of DKNY's new fragrance, MYNY.

Directed by Francesco Carrozzini, the video ad follows the singer as she explores New York, and is accompanied by a print campaign, shot in Times Square. Ora, who previously modelled for the brand's Resort 2014 collection, said 'I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams'.